Content fuels conversations. Advertising amplifies its reach. Complete SEO Solution provide the strategic vision, creative insight and resources you need to create powerful content and drive conversion. We are an experienced and talented team of passionate consultants who love to produce creative content that gets talked about. Our UK team of marketers includes creatives, writers, designers and developers.
Complete SEO Solution has developed content strategies and content for some of the world’s largest brands, as well as small and medium businesses. Creating compelling & valuable content, both onsite & through online channels is essential to reach your target audience & influence them. Our team of creatives will work with your brand, developing content strategy built around your objectives. Our content team will work with you to research content ideas that connect your brand, objectives and target audience. Our content will be mapped against not just the audience, but their journey and online channels to reach them. Complete SEO Solution’s creative team is passionate about creating exceptional content. We have in-house writers, designers & developers that will work with you through the content production process, whether it’s an infographic, video, interactive content item or a blog post.
Why Content Marketing?
Perhaps more important than understand what content marketing is, is understanding why content marketing is important to your business. First we need to understand the four steps of the buying cycle:
Awareness-Prior to awareness a customer may have a need, but they are not aware there is a solution.
Research- Once a customer is aware there is a solution, they will perform research to educate themselves. For example, a car buyer will try to find out what different types of cars exist, and which one will fit their needs.
Consideration-At this point the customer starts comparing different products from different vendors to make sure they’re getting a high quality product at a fair price.
Buy-Finally, the customer makes their decision and moves forward with the transaction.
Content marketing is not selling, it’s engaging with your audience to attract customers, raise brand awareness & influence behaviour.