Pay Per Click

/Pay Per Click
Pay Per Click 2017-04-11T12:02:40+00:00

Pay Per Click

Increase sales from your PPC campaigns without increasing your AdWords budget. Pay per click which is a form of paid advertising online. PPC advertising can be extremely effective in terms of achieving instant and highly targeted traffic to your website. Otherwise website owners would rely on organic search to attain traffic from search engines specifically. A main element of PPC advertising is that you only pay when someone clicks on your ad. All the main search engines like Google, Bing, Yahoo have PPC offerings and you can also set up paid campaigns on the social networks like Facebook, LinkedIn, and Twitter.

Our PPC service includes much more than just running on Ad Words.
It encompasses all the networks you would expect, from paid search to paid social. Whatever type of campaign yields the best ROI; from shopping to remarketing, from Gmail to YouTube.

Paid search marketing is the quickest and most controllable way to get your business in front of people who are looking for your products or services. Because you only pay for qualified traffic, it is easy to control the budget and return on investment for your campaign.

As a company renowned for out technical SEO software, you might expect we have a very data-led approach to PPC – and you’d be right! Data is at the very heart of our methodology for maximizing the ROI of your campaigns, but we don’t rely on tools, we rely on our people and their expertise.

If you’re interested in how our team can help you, then find out more below:

Our PPC team have been managing PPC adverts from last 8 years. We’ve worked in every sector and revolutionised many businesses. Our PPC team are recognized in the industry and are adept at all of the following and more

PPC Strategy

To manage a PPC campaign that’s best for you, first we need to understand all we can about your business, industry sector, competitors and USPs. Then we can work with you to decide what networks, and what campaigns will deliver the results you need.

Speed

Some of what’s identified in the strategy might be existing, some might be new. Regardless, we will enhance your existing campaigns or establishing new accounts quickly so that the strategy starts delivering as soon as possible.

Facebook

There are over a billion people actively using Facebook, which allows a business to target these users to the Nth degree. Let our paid social experts do the hard work finding out which audiences will provide the most return for you.

Audiences

We’ll ensure you’re targeting the most appropriate audiences for your business and not wasting spend. We use sophisticated techniques to establish your target demographic and avoid the ones who aren’t right for your business.

Shopping

For any advertiser which sells things online, shopping campaigns are a major part of their online advertising strategy. The ability to display images and pricing in the search results page is just too big an opportunity to ignore. We’ll make sure the right products show for the right searches to maximize your ROI.

Tracking

Without the right data, optimising a PPC campaign would just be a shot in the dark, so one of the very first things we do is to make sure the tracking is setup properly, giving us all the data we need to optimize the accounts going forward.

Remarketing

Users can leave your website without converting for a number of reasons. Maybe they needed to do more research. Maybe their  Wi-fi stopped working, Maybe they just wanted to think about it. With remarketing you can target these users separately and bring them back to your site. If you’re not doing remarketing, you’re missing out.