App Store Optimisation
It’s been eight years since Apple launched the App Store for iOS. EIGHT years.
It’s certainly an eternity in tech—most of us can’t imagine our lives without messaging apps, dating in the palm of our hand, and having our favorite brands interact with us even though we’re not in their physical location.
But even though it’s been nearly a decade, the search and discovery functions of the app stores (Google Play, too) don’t operate anything like the internet itself.
SEO is one thing. ASO (app store optimization) is another beast entirely.
App store optimization (ASO) is the process of optimizing mobile apps to rank higher in app stores and is often described as app store SEO. If you’re a developer trying to make your app stand out in a crowded app store, the right app store optimization tools can play a crucial role in your app marketing and help boost your app’s visibility to increase downloads. Keyword research is an important part of optimization. And, understanding your target customers and competition will lead to better keyword choices. Aside from keyword tools, there are plenty of other options. A/B testing tools help you examine your app store page elements including icons, screenshots and descriptions to find the most effective combination. Maybe you want a tool to mine your app ratings and reviews for user feedback to find relevant keywords? Or, a translation tool to reach a wider market? Localizing your app store presence (for target countries) has proven to help boost ranking, as well as improve the user experience.