After you choose an SEO package

These are the basic steps on what is included in the package.

Google Analytics setup and configuration

If you don’t have it yet, we will create and integrate Google Analytics account and perform a proper configuration.

Google Search Console (GSC) setup

This is a must have SEO tool that we will have to either create or get access to current GSC property. If it is not setup properly yet, we will finish that with integration to Google Analytics account.

Conversion tracking setup

Depending on your chosen SEO package we will integrate conversion tracking or Ecommerce into Google Analytics account. This free tool will allow to measure how many leads, calls or sales online you generate.

Keyword research

All of our SEO packages have basic keyword research included in the offer. We will perform the research and consult with you about specific keywords that you will choose to rank for.

Advanced keyword research

An advanced keyword research is a combination of 7 different methods of research and multiple SEO tools usage to find every possible keyword and its variation possible. Keywords are grouped by meaning, intent or category and presented to a client for consideration. We do consult the client on the results and help matching the best keywords for the business in terms of ROI.

Full website SEO audit

Before we proceed to any on-page or off-page optimization task, our SEO team performs a full website audit using minimum 3 SEO audit tools including SEMRush, SerpStat Audit and Website Auditor for On-page SEO and gtmetrix.com and webpagespeed.org for technical SEO audit.

Depending on the complexity of a project and its tasks, we might use more tools to make sure that none of important raking factor was not missed.

We are absolutely transparent in every step, starting SEO audit and going further with all projects tasks. After we complete your project evaluation we will create a list of all task that will be handled either by our team of you developers team.

As a client, you get full access to that SEO tasks’ list.

On-page optimization

In this part we make sure that all important website’s pages are complaint with on page SEO requirements. That includes webpage elements such as Meta Title, Meta Description, Headings We strongly believe that proper On-page optimization is THE foundation of all future SEO tasks. Without strong On-page SEO any other steps are almost worthless.

We identify all the tasks that need to be done and make a list for our technical SEO and developers team. As mentioned earlier, we strongly believe in full transparency of every step that needs to be taken to get the result. You, as our client, get an online access to that list, where you will be able to monitor the progress.

HTML Code optimization

HTML code optimization goes hand in hand with on-page SEO. If your CMS is either WordPress, Joomla, Prestashop or CMS Made Simple our team will make all necessary changes in house. If you are using any CMS that is not in our list, we can work with your developer. We have a solid and fully transparent process of working with a client’s developers team where every party knows all tasks that has to be fulfilled and their statuses.

Content optimization

We evaluate your current content and evaluate it whether it needs to be improved, removed of left alone. Depending on the number of pages and keywords that need to be ranked we will check what content is preferred by Google and make suggestions accordingly. After we have a get a confirmation from you that the content may be redone according to our recommendations we will start optimizing the content of the pages that we agreed upon.

During this step we will check your website for possible keyword cannibalization issues.

Website speed optimization

We have in house team of SEO trained back-end and front-end developers that know how get the best page loading speed.

Since website speed is officially recognized by Google as a ranking factor, our team will make its best to get the best possible page speed results for your website if that is one of the content management systems that we work with.

Depending on various factors, including design and a budget, our team can reduce the webpage weight and optimize the code for best performance. The final score and speed will depend on such factors as:

• Theme or template that is used
• Number of scripts that are loaded
• Number of video and images that are used
• Number and type of widgets that are used

Off-page optimization → Link building

We do recognize that backlinks are one of the most important ranking factors.

When on-page SEO is done, we proceed to off-page SEO which consists of three major steps that will be covered.

Every link building campaign we launch we do start with current link building audit. After that we move to the next step, which is backlinks intersect.

We check TOP 10, TOP 15 or TOP 20 competitors (depending on a budget) backlink profiles and compare it against our client’s backlink profile. In this step we identify where the main competitors that are ranking well are getting the links from and our client does not have.

This step is 100% transparent, that means that you as a client, get access to the same data online 24/7. You will be able to see every source your competitor has a link from and will be able to perform the intersect function.

You will also be able to see the graphs on how your competitors grew their link profiles within certain time periods.