January 26, 2022

The ‘Fred’ Update – Should You be Worried?

The ‘Fred’ Update – Should You be Worried?

The interwebs have been alive with a lot of chatter lately about an unconfirmed update in Google’s search algorithms. Although Google hasn’t denied or confirmed the update, speculation tends to lean towards a definite yes. Here is an attempt to fit the available information in a nutshell:

Web Designing

Complete SEO Solution team develops solutions using object-oriented best practices, comprehensive code base & coding guidelines.

SEO Services

Our SEO consultancy services are backed by our in-depth industry knowledge and a team of adept SEO professionals who recommend you the best.

PPC Management

Advertising using PPC Management Services over India's most popular publishers network, Google Adwords, MSN AdCenter and more to gain visibility.

Digital Marketing

Complete SEO Solution is tap Into Highly Target Audiences via Search, Social & Display Ads.

App Development

Interprise Grade Custom Web Applications, Agile Mobile Apps & eCommerce Solutions.

Dedicated Server

Managed Dedicated Servers Hosting Combined with Unbeatable Support.

What is the Fred Update?

Basically, if in operation, the ‘Fred’ update is Google’s way of calling out phony websites only aiming to attract traffic with no real content. Let’s face it; Google’s aim is to provide the most relevant content to a user when a search word is entered. Certain websites have been known to be ad heavy and low content, designed only to show up in searches and attract traffic to make money on the advertisements but seldom providing sufficient content to the user.

The ‘Fred’ Update may be brought in to target such sites and give priority to sites that may be of more use to the end user. This update may even trigger the growth of better content on the web and reduce websites that don’t really fulfil any requirements but only make money on advertisements.

Should You Be Worried

If your website has a disproportionate amount of outbound advertisements, links, etc and is low on original content, yes, you should be worried. This update will seek to put sites with lower usable content on a lower ranking than those with better content. This will make it easier for Google users to get to relevant search results quickly without landing on irrelevant websites with useless content.

If you want your website not to suffer due to this update, there is one key thing to remember; Content is King. Go through your site and make sure that it has good, original content. Don’t recycle old content; create new.

Make regular updates. Have a variety in content (text, audio, video etc) Make sure the design is appropriate, pleasing and well done. All in all, make sure that the website isn’t just a honey trap to score well on advertisements but is actually useful.

Look at your page like a Google user would look; is it useful? Pleasant? Is it helpful? If it is, then the Fred update won’t hurt you. It is most advisable to get professional help to tie up the loose ends for you but good content is the essence of it.

About Our Company

Complete SEO Solution is the full-stop to all IT questions coming from business organizations located worldwide. All of our staff from software professionals and testers to project managers and domain experts brings to the Complete SEO Solution culture, a concrete project engagement background and a commitment to excellence.

Our Services
Share on Social Media
Facebook
Twitter
LinkedIn
Pinterest
Skype